5th New Product Development and Innovation Management

Efficient, profitable innovation is critical for companies to achieve advanced product development bringing competitive advantage along. Innovation is always on the priority list, however the strategies are developing as the market conditions are changing. Challenges like growing global competition, evolving market needs, rising R&D costs, lack of innovation management expertise have brought a new NPD era and enterprises need to quickly adapt to the new conditions or else they risk falling behind in the market and losing the ROI.