Social Media: 7 Steps to Empower Employees and Drive Your Business Forward

In an age where social media and brand image are irrevocably linked, organisations now face the challenge of how best to manage social media internally. Some brands are looking for the answer to where social media should sit within their business but perhaps they are asking the wrong question?

Brands such as Dell, Coca-Cola, LEGO and Nokia are thinking differently. Dell has trained 10,000 employees across the business to act as skilled brand advocates, listening and engaging in social conversations and exchanging insights with customers to shape and drive their business forward.

But how do they keep everyone aligned and on the same page?

Tune into Brand Republic’s live webcast where we reveal a robust 7 step guide to putting social at the heart of your organisation:

• Effectively co-ordinate social internally and align differing departmental social objectives
• Empower brand ambassadors across all departments with the right level of training, support and engagement
• Keep staff collaborating to ensure a consistent tone of voice and a unified brand message