Simply SMILE 2013

Social Media Inside the Large Enterprise has its foot firmly in the front door.

We held the inaugural SMILE in October 2012 introducing key themes; laying down a business case, choosing the right platform. We heard from early adopters and pioneers who shared the successes and the lessons learnt as they launched their new platforms in companies such as Diageo, UniCredit, and CapGemini.

Having the technology in place does not guarantee success. Internal communicators need to prise their internal social media out of IT and into comms as well as developing a communications strategy for launch and roll-out.

In our next SMILE event we will continue on the social media journey.