Beyond Social Business
The Social Media Revolution is causing the most significant organizational and work transformation of the last half century. Knowledge workers are scrambling to understand how they and their organizations can benefit from these new technologies.
Standalone social networking is failing, however, to deliver business value and achieve broad adoption with 77% of employees never even logging in and less than 3% using their company network every day.
This is because social networking alone is disconnected from the immediate needs of users. Even worse, it adds additional effort to the already full schedule of professionals who are expected to deliver ever...